Video testimonials and their strong influence
Customer testimonials have always been a powerful tool for developing trust and confidence in a brand. In today’s competitive digital marketplace, testimonials are even more critical than ever. But what about the changing nature of testimonials? And why go with a video testimonial when it is so much easier to collect and post testimonials in text? Here are the reasons why video testimonials should be an ongoing part of your marketing strategy. A. The Trust Factor “If you read it...
