“Shorts” videos
An important development of the intersection of video and social media has been the emergence of micro-content videos. We call them "Shorts", or "Shorts Series". These are the short, 15-20 second videos meant to capture the attention of social media users with one or two important pieces of information of the company. With so much content vying for attention on social media, these "Shorts" are a good way to stand out. Providing short branded content in the form of short...