Video Marketing Strategy
Over the last several years, companies have added video is a key part of their marketing approach. Done right, there's no more effective tool out there. According to Hubspot, 62% of marketing professionals worldwide name video as the type of content with the best ROI today. But as with anything done well, you have to follow a good production methodology. Sure, there'll be opportunities for ad hoc types of videos showing staff, etc. But for most of the videos you...