There's really no getting around it. The truth is that people rarely buy anything today without having read something about it. And the digital world in which we find ourselves has only enhanced this reality. Whether it's for videos, websites, landing pages, ads, product packaging...people like to learn more about what you offer in their own way and time, and there's no better way than through the written word. This is why finding and hiring people who can write is...
I went to a conference with fellow marketing professionals recently. You'd think that with like-minded people, the subject of marketing and the how-to's would be pretty similar for all of us. Interestingly, it wasn't. This is because the subject of marketing and its many tactics and processes have become vast...vast enough to get lost, or at least confused on the best path to take. Toward the end of the meeting, we all had a chance to help one man's business...
Know what your competition is up to? So many management teams are focused on the business that they tend to lose sight of what the other side is doing. It's easy to get caught up in the trap that there are too many things going on to remain aware in this area. But it's important to keep track of what competitors are doing for a couple of reasons. The first is because you want to stay positioned most effectively. If one...
