Video is an excellent medium for presenting your various products and services to the market. Showing them via activity, whether live or through visual effects, is simply more impactful than just the written word. That’s because video is a heavyweight in terms of passing a lot of information. And the sales process can also be built into that. In fact, we recommend an alignment with the sales group in terms of sharing information and taking the viewer down a good bit of the sales funnel where the sales rep can ‘meet’ them closer to when they’re ready to buy.
For products and services, this means a statement of the problem the product/service addresses, guiding the viewer through the benefits, showing them how the product and service works, and a resolution of the problem via the product/service along with branding.
Because customers and search engines love video, you can make one video per product or service. You can also use the video on each product page of your website as well as on landing pages (for enhanced marketing, etc). We’ve had a good deal of experience in making product/service videos and utilizing
them for various uses.
Are you needing videos for your products or services? Let us know at through the contact page.