Video testimonials and their strong influence

video testimonial agency

Customer testimonials have always been a powerful tool for developing trust and confidence in a brand. In today’s competitive digital marketplace, testimonials are even more critical than ever. But what about the changing nature of testimonials? And why go with a video testimonial when it is so much easier to collect and post testimonials in text? Here are the reasons why video testimonials should be an ongoing part of your marketing strategy. A. The Trust Factor “If you read it...

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How to Produce a Great Business Video Campaign

video production planning business corporate

You're ready to turn your vision into a business video campaign, but where do you start? The planning and conceptualization phase of your project is as important as the shooting and editing process, so we take time to get to know as much as we can about our clients. Getting a strong start means taking the time to explore your goals, existing resources and the overall aim of your video project. Gathering Information About Your Corporate Video ProductionThe first things...

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Video Production for Products and Services

video products services business corporate

Video is an excellent medium for presenting your various products and services to the market. Showing them via activity, whether live or through visual effects, is simply more impactful than just the written word. That's because video is a heavyweight in terms of passing a lot of information. And the sales process can also be built into that. In fact, we recommend an alignment with the sales group in terms of sharing information and taking the viewer down a good...

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Video + Social Media

video social media

Let's face it, social media is an integral part of business today. While as many of us like to blame it for various ills, social media has made the world closer, at least in the sense of communication. And since it's not going away, most business leaders have accepted and welcome it as a way to reach and market to their customers. Videos are really ideal for this technology as a way for people to view anytime and anywhere using...

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