Value your story
As an video production agency, we face demands from clients who want the most for least. After all, in some circles, video has been de-valued into a commodity. I recently saw an ad in Facebook that offered a video for $300. But video is tied to storytelling and pushing custom buttons for clients. How can it be de-valued into a commodity and be truly effective? It can't. Like other mediums, sure, video has a process can be broken down into...