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Video Marketing Strategy

April 14, 2020

| Categories: Tactics

Over the last several years, companies have added video is a key part of their marketing approach. Done right, there's no more effective tool out there. According to Hubspot, 62% of marketing professionals worldwide name video as the type of content with the best ROI today. But as with anything done well, you have to follow a good production methodology. Sure, there'll be opportunities for ad hoc types of videos showing staff, etc. But for most of the videos you...

Are testimonials worth it?

January 12, 2018

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| Categories: Tactics

I've been asked numerous times whether testimonials are worth the hassle. A testimonial is a "social proof" tool that has been used since the beginning of time where people assume the actions of others in order to reflect "correct" (or avoid "incorrect") behavior. It's kind of an introduction to people that worked for your friend and did a good job. Testimonials made the jump too from printed to online type. In fact, social media like Facebook, Twitter, etc, could be...