Creating a Great Case Study Video
The best-case studies, from a video marketing standpoint, attract potential clients with a story told by both your representatives and satisfied clients. Unlike event-type videos, case study videos are narrative-driven. The best contain a full story arc, from the introduction of a problem your client faced down to the resolution you found together. Ideally, you won't be focusing on your services or products directly. Rather, you'll present an engaging true story of how your company led the charge in solving...