Video Inhouse vs Outsourcing
The data is in and it shows that corporate video use is increasing. What's interesting is that because of video production's somewhat isolated nature (some videos can be made without any face-to-face or face-to-camera activity), the pandemic might have actually increased the number of videos produced. As marketing teams staff back up and resources are engaged, we find that one of the early questions is whether to produce videos inhouse or engage with an outside vendor. It's a good question...