Are testimonials worth it?

video testimonials

I've been asked numerous times whether testimonials are worth the hassle. A testimonial is a "social proof" tool that has been used since the beginning of time where people assume the actions of others in order to reflect "correct" (or avoid "incorrect") behavior. It's kind of an introduction to people that worked for your friend and did a good job. Testimonials made the jump too from printed to online type. In fact, social media like Facebook, Twitter, etc, could be...

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Georgia film growth

georgia film production

It's amazing how quickly the Georgia Film industry has grown. With $9.5 billion in economic impact over the last year, we still don't appear to be at capacity. There are currently about 50 sound stages being used around northern Georgia with another 50 that may be up by the end of the year. Studios include EUE/Screen Gems, Blackhall, Tyler Perry, Pinewood, Triple Horse, and AMC. The production companies from California, New York and elsewhere are definitely responding to the attractive...

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Marketing and writing

marketing writing video copy

There's really no getting around it. The truth is that people rarely buy anything today without having read something about it. And the digital world in which we find ourselves has only enhanced this reality. Whether it's for videos, websites, landing pages, ads, product packaging...people like to learn more about what you offer in their own way and time, and there's no better way than through the written word. This is why finding and hiring people who can write is...

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Marketing chaos

marketing chaos organization

I went to a conference with fellow marketing professionals recently. You'd think that with like-minded people, the subject of marketing and the how-to's would be pretty similar for all of us. Interestingly, it wasn't. This is because the subject of marketing and its many tactics and processes have become vast...vast enough to get lost, or at least confused on the best path to take. Toward the end of the meeting, we all had a chance to help one man's business...

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How is your competition marketing themselves?

marketing competition

Know what your competition is up to? So many management teams are focused on the business that they tend to lose sight of what the other side is doing. It's easy to get caught up in the trap that there are too many things going on to remain aware in this area. But it's important to keep track of what competitors are doing for a couple of reasons. The first is because you want to stay positioned most effectively. If one...

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