Over the last several years, companies have added video is a key part of their marketing approach. Done right, there's no more effective tool out there. According to Hubspot, 62% of marketing professionals worldwide name video as the type of content with the best ROI today. But as with anything done well, you have to follow a good production methodology. Sure, there'll be opportunities for ad hoc types of videos showing staff, etc. But for most of the videos you...
As an video production agency, we face demands from clients who want the most for least. After all, in some circles, video has been de-valued into a commodity. I recently saw an ad in Facebook that offered a video for $300. But video is tied to storytelling and pushing custom buttons for clients. How can it be de-valued into a commodity and be truly effective? It can't. Like other mediums, sure, video has a process can be broken down into...
In spite of what you hear politically, you can find a myriad of stats showing the improvement of the quality of life across the world. I'm more of a technophile and believe that tech is largely the reason. From what I gather, half the world would disagree with that, and that's ok. I operate from a glass half full and think technology is what you make it. Further, what's really impressive is that technology is generally open to all. That...
Content is coming at us like never before. There used to be a steady rain of content where, about halfway through a TV show or before a movie, advertisements would run. So there was at least a pattern of content that was manageable. As you're probably aware, we've moved past that. Right now, you can access not only about every movie or TV show ever made, but about every clip of every movie or TV show ever made...on YouTube. New...
I've been asked numerous times whether testimonials are worth the hassle. A testimonial is a "social proof" tool that has been used since the beginning of time where people assume the actions of others in order to reflect "correct" (or avoid "incorrect") behavior. It's kind of an introduction to people that worked for your friend and did a good job. Testimonials made the jump too from printed to online type. In fact, social media like Facebook, Twitter, etc, could be...
It's amazing how quickly the Georgia Film industry has grown. With $9.5 billion in economic impact over the last year, we still don't appear to be at capacity. There are currently about 50 sound stages being used around northern Georgia with another 50 that may be up by the end of the year. Studios include EUE/Screen Gems, Blackhall, Tyler Perry, Pinewood, Triple Horse, and AMC. The production companies from California, New York and elsewhere are definitely responding to the attractive...
There's really no getting around it. The truth is that people rarely buy anything today without having read something about it. And the digital world in which we find ourselves has only enhanced this reality. Whether it's for videos, websites, landing pages, ads, product packaging...people like to learn more about what you offer in their own way and time, and there's no better way than through the written word. This is why finding and hiring people who can write is...
I went to a conference with fellow marketing professionals recently. You'd think that with like-minded people, the subject of marketing and the how-to's would be pretty similar for all of us. Interestingly, it wasn't. This is because the subject of marketing and its many tactics and processes have become vast...vast enough to get lost, or at least confused on the best path to take. Toward the end of the meeting, we all had a chance to help one man's business...
Know what your competition is up to? So many management teams are focused on the business that they tend to lose sight of what the other side is doing. It's easy to get caught up in the trap that there are too many things going on to remain aware in this area. But it's important to keep track of what competitors are doing for a couple of reasons. The first is because you want to stay positioned most effectively. If one...
