Video Inhouse vs Outsourcing
The data is in and it shows that corporate video use is increasing. What’s interesting is that because of video production’s somewhat isolated nature (some… Read More »Video Inhouse vs Outsourcing
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“Shorts” videos
An important development of the intersection of video and social media has been the emergence of micro-content videos. We call them “Shorts”, or “Shorts Series”.… Read More »“Shorts” videos
Video Marketing Strategy
A good video process is critical, particularly within an organization with overlapping structures. Here are some things to consider when producing.
Value your story
As an video production agency, we face demands from clients who want the most for least. After all, in some circles, video has been de-valued… Read More »Value your story
Jump in…the water’s never cold
In spite of what you hear politically, you can find a myriad of stats showing the improvement of the quality of life across the world.… Read More »Jump in…the water’s never cold
Deluged!
Consumers are bombarded with messages. Your advantage will be by targeting them.
Are testimonials worth it?
I’ve been asked numerous times whether testimonials are worth the hassle. A testimonial is a “social proof” tool that has been used since the beginning… Read More »Are testimonials worth it?
Georgia film growth
It’s amazing how quickly the Georgia Film industry has grown. With $9.5 billion in economic impact over the last year, we still don’t appear to… Read More »Georgia film growth
Marketing and writing
There’s really no getting around it. The truth is that people rarely buy anything today without having read something about it. And the digital world… Read More »Marketing and writing
Marketing chaos
I went to a conference with fellow marketing professionals recently. You’d think that with like-minded people, the subject of marketing and the how-to’s would be… Read More »Marketing chaos
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