Are testimonials worth it?

video testimonials

I've been asked numerous times whether testimonials are worth the hassle. A testimonial is a "social proof" tool that has been used since the beginning of time where people assume the actions of others in order to reflect "correct" (or avoid "incorrect") behavior. It's kind of an introduction to people that worked for your friend and did a good job. Testimonials made the jump too from printed to online type. In fact, social media like Facebook, Twitter, etc, could be...

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